192: How to Win with Real Human Connection While Everyone Else Goes AI

If you’ve ever walked into a networking event and thought, “What am I even doing here?” this episode is going to change how you approach it.
With more people relying on AI to write their content, messages, and outreach, real human connection is becoming the advantage. The problem is, most people either try to connect with everyone or leave without building anything meaningful.
In this episode, Business Relationship Strategist Melissa Snow shares a smarter, more intentional way to network. One that saves you time, feels natural, and actually leads to relationships that matter.
You’ll learn:
- How to decide who you actually want to connect with before you walk into a room
- Why networking isn’t about finding clients (and what to focus on instead)
- The biggest mistakes people make at events that cost them opportunities
- How to follow up in a way that feels genuine and gets responses
If you’re more introverted or networking has ever felt forced, her approach will feel like a sigh of relief.
Fear not... this is not about "working the room." Instead, it’s about building the right relationships that support your side hustle long term.
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Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/192
Connect with Melissa:
Melissa's Co-ed Virtual Networking Recommendation:
Laura Livingston's Real Connections
Connect with Joan:
Be on the show!
Tell us about your side hustle success story!




