145: How She Grew To 70 Retailers Without Quitting Her Day Job
Think you need business experience to start your side hustle? Think again.
Liz Birchard built a 6-figure brand in 70 stores, without quitting her day job. Hear her biggest challenge, growth hurdles, and what she’d do differently.
Think you need business experience to start your side hustle? Think again.
Liz Birchard, creator of Tutu’s Tortilla Chips, grew her brand into 70 stores and over a quarter million in revenue - all while working full-time.
In this episode:
- Liz’s biggest challenge starting out
- Her biggest challenge today (and how she’s handling it)
- What she would do differently if she were starting over
- Plus: guess what I have in common with ZZ Top’s lead singer?
Get inspired to start before you feel ready. Fear is normal. Regret is worse.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
Further "Food-related" Episodes For Inspiration & Ideas (mentioned in the wrap-up):
What It Takes To Build A Multi-Million Dollar Company From Scratch, with Mellisa Mills
Cooking Up 6 Bestsellers, with Shelley Adams of Whitewater Cooks
Serving Up A Sizzling Seasonal Success, with Ponchos Tacos
What You’ll Hear:
02:21 The Birth of Tutu's Tortilla Chips
03:04 Initial Skepticism and Support
04:18 Balancing a Side Hustle with Full-Time Work
04:58 Overcoming Challenges and Finding Motivation
07:11 First Steps into the Business World
08:45 Getting the Chips on Store Shelves
09:27 Unexpected Celebrity Endorsements
13:44 Scaling Up Production
16:16 Production Process and Licensing
18:15 Challenges of Getting Started
19:04 Expanding Store Presence
19:13 Current Sales and Operations
19:44 The Search For a Shared Commercial Kitchen
22:10 Side Hustle Hours = Full Time Job
24:00 Marketing Strategies
25:06 Wholesale Prices
28:19 Unique Selling Points
29:58 What Liz Might Change If Starting Over
30:34 Future Plans and Advice
33:14 Liz’s Best Tip for Success
35:15 Wrap Up & Recommendations
Connect with Liz & Tutu's Tortilla Chips:
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