May 20, 2025

148: Fitness Coach Side Hustle: How It Sparked a $20K a Month Business

Struggling to grow your service-based side hustle?

You’re not alone - and you don’t have to stay stuck. Here's how a former teacher turned his fitness coach side hustle into a thriving $20K/month business—plus tips to grow your own service-based hustle.

Show Notes

You can catch it on video too:

Struggling to grow your service-based side hustle?

You’re not alone - and you don’t have to stay stuck.

In this episode, fitness coach Dustin Pedersen shares strategies that helped him go from a $2K/month side hustle to consistently earning $20K/month. Whether you're a coach, consultant, or creative, you’ll hear tips to:

Attract more clients without relying on word of mouth
Structure your offer for recurring revenue
Avoid the most common mistakes service providers make
Use simple marketing tactics that actually work (even with a small audience)
Build systems that scale—without sacrificing your time or sanity

Plus, we wrap up the conversation with Dustin sharing his top productivity and wellness tips for busy entrepreneurs—so you can grow your business and take care of your health.

Do you like what you're hearing? Consider giving it a caffeinated thumbs up . We'd really appreciate it!

Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things .

What You’ll Hear:

01:49 It Starts With Speaking To Your Ideal Customer Pain Points

07:17 Starting Doing It For Free For Family & Friends

09:09 How He Started To Grow

10:39 Pivoting From In-person Training To Online

12:27 A Necessary Shove To Expand The Side Hustle

13:43 Now Averaging $20k Per Month

14:36 Ran Out Of Hours In The Day To Add More Clients

17:14 Streamlined From Multiple Offerings To Essentially, One+

19:25 Brainstorming With ChatGPT

20:57 Changing Offering To Improve Monthly Cashflow

24:15 “Habit Stacking” - Set Up Your Day To Win