86: Write Your Way To $2,000 A Month, with Nicki Krawczyk
“I guarantee that right now you are within an arm span of probably at least a dozen different examples of copywriting.” - Nicki Krawczyk That’s a pretty big market if you’re a copywriter! Today we’re exploring that world with...
“I guarantee that right now you are within an arm span of probably at least a dozen different examples of copywriting.” - Nicki Krawczyk
That’s a pretty big market if you’re a copywriter!
Today we’re exploring that world with the founder of Filthy Rich Writer, Nicki Krawczyk. She's been a copywriter for over 20 years and through her Comprehensive Copywriting Academy, trains others to jump in and thrive in the industry.
Nicki reveals;
- how long it takes before you can expect those $2,000 months
- typical starting rates
- often overlooked elements that you need to factor in when quoting a client - or you’ll be shortchanging yourself!
- essential steps you need to take, before reaching out to prospective clients, and oh so much more.
Buy Joan a coffee? A soy latte would be lovely, and she'd really appreciate it!
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Online Masterclass to help you achieve your side hustle goals: Turn Your Thoughts Into Wanted Things: https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things
What You’ll Hear:
2:03 what a copywriter actually does
3:02 the difference between content and copy
4:28 why Nicki feels it’s a massive opportunity
6:00 you can't make money as a writer…or can you?
7:26 examples of copywriting gigs
8:02 easiest way to break into the industry is writing emails for clients
9:55 every project starts with a “creative brief”
11:13 Nicki walks us through the journey of a project from start to finish
13:30 the copywriter’s role as a “partner” of the client
14:18 tips on how to price jobs
15:01 often overlooked elements to factor in or you’ll be shortchanging yourself
16:49 a more effective alternative to the standard “pitch”
20:10 advice Nicki gives her new students to find clients
25:06 three phases to go through to be ready to get clients
28:01 when starting, build your depth and breadth of experience - don’t worry about a niche
29:00 who makes the best copywriters
31:05 you have to be willing to step into the “panic zone”
31:52 you find confidence by doing the thing
32:25 common starting hourly rate: $40 - $50 range
35:25 don’t invest in software until you know it’s going to pay for itself
38:13 give yourself at least a couple of months before landing clients
40:35 the future of copywriting and AI
43:44 the strategy behind choosing the name “Filthy Rich Writer”
45:43 biggest challenge getting into the industry, is being willing to step out of your comfort zone
47:18 Nicki’s best success tips
Joan’s Final Tip
48:55 why you want to move from the “comfort zone” into the “panic zone”
Connect with Nicki:
Build Your Copywriting Business podcast
Connect with Joan:
Be on the show!
Tell us about your side hustle success story!
