68: How To Do Your Own Brand Audit (and why you need it!) with Sierra Janisse

Whatever product or service you’re offering to the world, you want it to get noticed, to stand out from the rest. That’s what this episode is going to help you to do.

Sierra Janisse is a brand, website, and funnel designer.

In this episode, you’ll learn more than just how to do your own brand audit!

You’ll also discover,

no-cost DIY tips for polishing your brand,
making your website more “hospitable” to potential clients,
leveraging your website through 5 ways to boost client conversion (that DON’T require hiring a designer),
actionable tips for email marketing and growing your list in the “age of inbox overwhelm,”
and clear guidance on where to start with all the above!

What You’ll Hear:

04:59 “Elementor,” a long-time favourite

06:23 Balancing full-time teaching with a growing side hustle

07:43 The decision to leave teaching

08:32 The mistake Sierra made that cost her money

08:49 Offering free services to build your portfolio is fine….to a point

09:43 How to raise your rates

10:36 The feeling of getting paid from the first client

11:05 First contract hires - accountant and lawyer

13:16 The importance of clear, thorough contracts - it avoids “scope creep”

14:38 What “holistic” branding is

15:45 How to do your own “brand audit”